Please Put Laser Beams In My Eyes

Said no one…..ever.


Too often in sales and marketing, we are selling our product with absolutely no thought towards why our customer would want it.

I can promise you it is never the same reason that we want to sell it.

The secret to being the best is learning to fill the need of your customer. What is THEIR motivation to buy?

Not yours.

This pertains to anyone selling anything.

For example, if you or your client does lasik surgery, it is a safe bet that not one person EVER said, “I wish someone would put a laser in my eyes.”

But, if you find the REAL reason the consumer would come in, you are on to something. Like, if you ever walked in from the cold into a warm room and your glasses fogged up, you know how annoying that is. You might want to check out lasik. No more foggy lenses.

How about the dropped contact? You ever done that. Lasik will fix that.

You are working out and your glasses keep slipping off your nose. Lasik will fix that.

The consumer can relate. You are solving THEIR problem.

No matter what you sell and who you sell it to. Talk to them about what THEY care about.


The Power of Positive Feedback

Yesterday was a good day. 

I was told by more than one person in my life that I was doing a good job. Better yet, it was in two different areas in my life. People that I truly respect and really care what they think. (work and taekwondo. You know who you are. Thanks.) The specifics don’t really matter, except that I have been fighting hard through quite a bit of adversity on both fronts. I wonder how they knew that I really needed to hear something positive….at that exact moment. I have ideas, but that discussion that can be explored at a later date.

Those of you that know me, know that I am usually pretty intense. Not usually good at GIVING positive feedback. Even when it is warranted. I am not actually used to getting it, either.

But, it felt good.

I energized me.

I am going to work harder to be a better source of positive feedback to those around me.

I am going to find more people doing things right. More often.

You should do the same. It makes a difference.