Said no one…..ever.
Too often in sales and marketing, we are selling our product with absolutely no thought towards why our customer would want it.
I can promise you it is never the same reason that we want to sell it.
The secret to being the best is learning to fill the need of your customer. What is THEIR motivation to buy?
This pertains to anyone selling anything.
For example, if you or your client does lasik surgery, it is a safe bet that not one person EVER said, “I wish someone would put a laser in my eyes.”
But, if you find the REAL reason the consumer would come in, you are on to something. Like, if you ever walked in from the cold into a warm room and your glasses fogged up, you know how annoying that is. You might want to check out lasik. No more foggy lenses.
How about the dropped contact? You ever done that. Lasik will fix that.
You are working out and your glasses keep slipping off your nose. Lasik will fix that.
The consumer can relate. You are solving THEIR problem.
No matter what you sell and who you sell it to. Talk to them about what THEY care about.